You grew up in Cleveland and you posted this? Your birth records might need to be reexamined.Well, I grew up in Cleveland, so I was constantly surrounded by douche bags who wore Ohio State gear to bars and did that stupid O-H-I-O shit every 5 minutes when a game was on. Almost none of which went to the school or even had family or friends that went to the school. It just annoys the shit out of me when people do that...so I'm partial to holding a grudge.
The Ohio State University spends approx. $106 mil on athletics per year. They have the largest athletic budget in the nation and field the most teams of any University. Ohio State's identity is sport-based, not academic based. I don't think alums of universities care that the football stadium is filled with casual fans rather then hardcore students or alums. I think the problem is when the University gets greedy and pushes the students aside to chase corporations and rich alums. Not that this happens at OSU, but it happens at other schools.
I'm sure that Ohio State is Ohio's top employer...more then P&G (assuming that P&G's factories are located outside of Ohio nowadays...)