This is from a newspaper online, pretty damn similar to what I said on my first post, I should get paid for this
The Obama Win: Explanations And Theories
-- The exit polls demographics tell a story of an expansion of the Democratic-leaning electorate by Obama; he did much better with Kerry
than Hispanics; he grew the ranks of younger voters; he grew the African American vote; he did a bit better among white voters, but still lost working class whites by nearly 20 points. Obama won among new voters by more than 30 points.
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The financial crisis, and the candidates' response to it. Probably the crucial moment for both campaigns. The voters saw the two men react to an unexpected crisis. Voters seemed to prefer Obama's steadiness to McCain's suspended campaign. McCain's sudden decision was 180 degrees from what he had been saying a week before ("fundamentals of our economy are strong").
-- Sarah Palin. Polling shows that she drove some voters away from Sen. McCain and to Barack Obama. Voters judged her to be too inexperienced to be president. Also, instead of appealing to
independents, she became a polarizing figure. ALSO -- her persona highlighted McCain's age and health since she could have taken over. ALSO -- her selection ****** the "inexperience" argument against Obama.
-- Message, message, message.
Obama branded himself as "Change" two years ago, McCain tried Maverick, Reformer, Country First, Steady Hand At The Wheel, Tax Cutter, and even flirted with "Real American" by the end, and none of them were consistent.
-- A Long Democratic primary. Obama honed his skills, and defeated the biggest brand name in Democratic politics. Not only did he sharpen his message and build a national campaign, he earned the respect of voters by winning a hard-fought primary against Hillary Clinton without appearing to go too negative. ALSO -- ****** his campaign to build organizations all across the country, especially in states like Ohio, Pennsylvania, Colorado, Nevada.
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Young voters increased their turnout a little; African Americans increased their turnout by a lot -- two percentage points in terms of the total electorate; they're now voting at census + 1 (according to the exit polls.)
Latinos did not increase their vote share, but they gave Obama a margin of more than 25 points. Among young Hispanics, he won by more than 50 points.
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