I'm the flipside. I was watching Rocky in wrestling his whole original run, I actually got to see him at a house show 5 days after his debut at Survivor Series '96 - pinning TL Hopper, the wrestling plumber, no less - and watched him mature from green-as-grass rookie nobody liked, to the dominant man on the show and first seven-time WWF/E Champion. Yes, there was a lot of resentment that went around when it became clear that he was actor first and wrestler second - SummerSlam '02 against Lesnar being the obvious example - but ever since, I've always been grateful whenever he
has come back to give us, well, whatever he can or wants to. A lot of the resentment was added to by the fact that Austin was hanging them up around the same time, they were reluctant to use Undertaker or Shawn in the main event, so essentially we were stuck with Triple H as the dominant guy in his never ending boring heel run until they finally made new stars in Cena and Batista.
I think that's passed and he always does something worthwhile when he does come back. OK, apart from his appearance in the Diva Search in 2005 when he kept calling Hemme "lemon fresh panties," that was pretty lame. But seeing Rock do his thing is a bit like a good fuck for me - I'm very happy when it happens, I sure don't pick that time to complain about how long it's been since last time.
So I guess... yeah. It's less to do with the business side personally (although as I've made clear, it's giant $$$ for the company) so much as "Rock's here. Soon he won't be. Let's enjoy him while we can." Post 'Mania season will be a drag, it always is. And it's a shame that it will revert to being less fun in his absence that it is between now and 'Mania, but that says more about the stale nature of the current product and lack of true megastars that resonate, than it does about The Rock.
They've got major problems. As Hogan and Savage were winding up, Bret Hart and HBK were just about to step into the spotlight. When Bret and Shawn (first time round) were finishing up, they had Austin, Mick Foley, Rock and eventually Trips ready to go.
Eventually with Hunter and Angle's help and a world of slow build patient booking on SmackDown, they made new starts out of Big Dave, John Cena and eventually Randy Orton. Unfortunately the stop-start booking and letting John Boy steamroll everyone means they weren't building up new stars a couple of years ago in readiness for NOW, when Cena has openly talked about only having a couple of years left, Michaels is already retired, Taker is on borrowed time, I expect Hunter to work a grand total of one more match ever, and even Orton isn't a young man any more. Arguably Sheamus is ready and Punk is that bracket (but only as a heel) but here's the problem - they waited too long, and now everybody that could main event has already wrestled everybody else. They're going about it the right way with Del Rio and they're about to pull the trigger on Ziggler, but everybody seems less of a star now than ever previous generation of main eventers. Hardly anyone truly electrifies any more.