Well, when your team is owned by the newspaper company, you tend to wind up with a seemingly uncared about product. This is the one thing I've always hated about the Cubs. Even with that, there simply isn't anything to like about the Sox whatsoever. It is the second place franchise in the second city, and could never be first, win or lose. The Cubs are part of what can only be described as 'the original six' of baseball... and they never win.
The Tribune company figured out a long time ago that a winning team only matters when people actually want to come out to the park. Come out and enjoy yourself in a classic, historic environment and if you stick around, a baseball game just may break out. There is something that is just pure about that. Win or lose (mostly lose) Cubs fans show up happy and leave just as. Would I love to see the Cubs win it all? Of course, but because us Cubs fans represent the laid back, baseball is still just a game attitude that the south-siders have never understood nor exhibited. Long story short, the Sox are swaggerless and quite simply not fun... you know, like baseball should be.