Floyd Mayweather Jr. and welterweight titleholder Victor Ortiz will fight under the banner of HBO PPV in their Sept. 17 showdown after Golden Boy promoter Richard Schaefer and network executives reached an agreement Wednesday.
"We have finalized our deal with HBO. We obviously had very intense negotiations," Schaefer told ESPN.com. "What we wanted to do is ensure that all the different Time Warner (HBO's parent company) assets will be in play one way or the other, including the Turner Broadcasting assets and the Time Inc. assets, which is their magazines."
One concrete example of how the fight will gain wider exposure than just on HBO: The reality series "24/7," which follows the buildup of major HBO PPV fights, will be replayed on one of the Turner networks, Schaefer said. The most likely would be TNT, TBS or truTV.