All reports are saying that the White House will delay the individual mandate for at least six weeks. This is where the marketing and PR people need to come in because if the White House were smart they wouldn't use the term 'delay' when speaking to the press, instead they should use the term 'extend' as in "we're extending the deadline". Delay has a negative connotation and you might think all this is stupid but believe me, words matter. I work in marketing and sponsorship and when we're putting together proposals to try an get some sponsorship money, we stay away from using words like 'fee' or 'cost' and instead use a word like say 'investment' as in "for an investment of $5,000 you'll get blah blah blah". Anyways that's my two cents