I remember reading about how he bought up a large amount of the video game Red Dead Revolver (or Gun; I kind of forget the details) as to inspire the video game company to continue making western theme games. He wanted to bring forth a experience for those who never seen western films to introduce it to them and hopefully get them to remember the history and not forget about that time period.
I will have to look back in old Game Informers to be more accurate about it. However, still neat.