Prime rib is one of the MOST flavorful pieces of meat you can get,,,but only if done properly. Grilling steaks is the best way to LOSE flavor since your drippings are lost, which is where 90% of flavor in steaks comes from to begin with.
I use a simple round weber with oak coals and smoke my steak for 10 minutes. I never expose it directly to the coals, instead I sit it on a brick on the grate. After 10 minutes I remove it and place it on a perforated pizza dish in my oven under the broiler for 5 minutes on each side for medium rare. I never buy steak less than 1 1/2 inches thick.
I put a little sea salt and pepper and a little Lawry's salt on it AFTER cooking and that's it!
I recently did a nice NY strip (I buy the NY Strip roast and cut my own steaks 1 1/2 - 2 inches thick and leave the fat layer on!) I used the exact method described above...smoked for 10 minutes then broiled for 5 minutes on each side. sea salt, pepper and Lawry's.
results....
and here's my prime rib video trust me, there's PLENTY of flavor in this!