The ratings success in November 2005 was driven by WWE’s MONDAY NIGHT RAW, LAW & ORDER: SPECIAL VICTIMS UNIT and LAW & ORDER: CRIMINAL INTENT, as well as the acquired theatricals HOW TO LOSE A GUY IN TEN DAYS and FRIDAY AFTER NEXT.
MONDAY NIGHT RAW at 9p on 11/14/05 was the top rated basic cable entertainment program in all of basic cable for November 2005 in households (4.6), P18-49 (2.9) and P25-54 (2.8), with 5.7 million viewers. WWE's muscle has made USA the #1 network in prime each Monday of November among key demos (P18-34, P18-49 and P25-54) and total viewers.
MONDAY NIGHT RAW telecasts have placed in the top five of all basic cable prime programs among both P18-49 and P25-54 in each week since its return to USA. In addition, every telecast of MONDAY NIGHT RAW on USA in November ranked in the basic cable top 30 telecasts for the month.
WWE continues to feel at home on USA, with the eight airings to date delivering +10% higher among households, +16% higher among total viewers, +41% higher among P18-34, +22% higher among P18-49 and +13% higher among P25-54 than the program's performance on Spike during the same eight weeks last year.
Acquired theatricals once again equal success for USA. The Saturday 11/12/05 8p network premiere of HOW TO LOSE A GUY IN TEN DAYS was the highest rated movie of the month among P18-49 (1.8). The Sunday 11/13/05 8p airing made it the highest rated movie of the month among P18-34 with a 1.8 rating. Also, USA's network premiere of FRIDAY AFTER NEXT at 8p on Friday 11/25/05 was the #1 movie of the week among P18-49 (1.6) and P25-54 (1.6), and ranked in the P25-54 basic cable top 30 telecasts of November 2005.
USA’s procedural dramas, with LAW & ORDER: SPECIAL VICTIMS UNIT at 10p on Saturday 11/26/05 and LAW & ORDER: CRIMINAL INTENT at 9p on Wednesday 11/02/05, ranked as the two highest rated basic cable procedural dramas in all of November 2005 among P25-54 with a 1.7 for LAW & ORDER: SPECIAL VICTIMS UNIT and a 1.6 for LAW & ORDER: CRIMINAL INTENT.
USA placed more programs in the November 2005 basic cable top 30 list than any other network among P25-54, with 13 telecasts: eight hours of MONDAY NIGHT RAW, two airings of the USA movie HOW TO LOSE A GUY IN TEN DAYS, one airing of the USA movie FRIDAY AFTER NEXT, one episode of LAW & ORDER: SPECIAL VICTIMS UNIT and one episode of LAW & ORDER: CRIMINAL INTENT.