http://www.boxofficeguru.com/weekend.htm
Fox rounded out the top ten with two films that few are seeing. The sci-fi sequel The X-Files: I Want to Believe collapsed in its sophomore frame tumbling 66% to an estimated $3.4M. After ten days, the $30M pic has grossed only $17.1M and should end up with only $22-25M. The animated comedy Space Chimps slipped 37% to an estimated $2.8M for a cume of $22.1M. The X-Files team must be embarrassed by the fact that its film is being outgrossed by Space Chimps.
Those numbers are very, very disappointing. I'm probably just going to sound like a bitter fanboy who is trying to place the blame on why The X-Files did so poorly here, but bear with me.
No doubt opening a week after
The Dark Knight did The X-Files no favors, but I think the biggest reason the movie is doing so poorly is because of Fox (The company, not Mulder, though his beard was pretty weird). Mainly, the advertisements for this movie. What was the advertising budget for this movie? Three dollars? There was little to no hype for this movie until the week it was supposed to open.
There should have been a teaser trailer out in February, instead of a single trailer in May (Which, I might add, I did not see in front of any major movies such as
Iron Man or
Indiana Jones). When you release a movie a week after the biggest movie of the year - a movie that was expected to be the biggest since January - you need to have a really good advertising campaign. The return of The X-Files should have been a big movie event, but the problem was that no one knew it was happening. Of course, no one would ever have expected The X-Files to make a
lot of money, but it should certainly be ****** the 40 million mark right now.
The X-Files is the defining television series, and one of the top cultural icons, of the 90's. There is absolutely no reason the movie should be doing as poorly is it is now, but if I had to pick one issue that hurt the box office, it would have to be Fox's lackluster advertising. The television show was just one of your biggest hits ever, so, you know, there is no reason to tell people it is coming out.
Hopefully the movie will be successful on DVD, and Fox allows Chris Carter to go through with a third movie that will return to the roots of the series.
And, Fox: It doesn't matter if the next movie is a television movie, a miniseries, or a theatrical release. Treat the show with the respect that it deserves and has earned. The X-Files deserves to go out with a big bang, and
I Want To Believe simply doesn't fit the bill.