Its funny actually, that either of those SUV's on either side of the Lotus could easily cost more than the lotus itself. Those "Elise" models range in price from ~$30k-$50k and really are the "Boxster" of the Lotus line. I love when someone is that smug to park their median-priced vehicle wherever they please, like its a Ferrari F50 or a Lamborghini (Not that those cars have any more right to park in a HC unloading zone, but at least those cars cost hundreds of thousands of dollars, and make you say "Woah, nice car," before you think "What a dick!").