Intel Unveils New PC Chips
Intel Corp. demonstrated its latest gains in power efficiency and computer speed with its new generation of semiconductors Thursday, in a move to bring better graphics to laptops and more features to ATMs and other business machines.
In a presentation at the Consumer Electronics Show that featured an appearance by U.S. soccer great Mia Hamm, Mr. Maloney demonstrated new features that allow tasks running on PCs to be ****** between different segments of the processors, known as cores.
"You get the power efficiency and you get the graphics," said Sean Maloney, head of Intel's chip product business. He said the new line of Intel's Core brand, which primarily targets mainstream laptops and PCs, also contains 12 new chips for embedded uses, including digital signs and banking machines with facial-recognition capabilities.
Intel's new chip line comes as the chip company works to expand into mobile devices and other markets outside the traditional PC space, which it dominates.
After settling a long-running legal squabble with rival Advanced Micro Devices Inc. late last year, the company is now battling new rivals that make chips based on a different design licensed by ARM Holdings PLC.
