How to understand risk in 13 clicks

Will E Worm

Conspiracy...
From bacon to *****, risks often make headlines: "CANCER UP X PERCENT IF YOU DO Y" - you know what I'm talking about. So I've devised a simple but different way of seeing stories, with a click-by-click Risk-o-meter. Click through the examples below to see why those percentages easily mislead - and why it pays to ditch percentages and talk instead about the numbers of real people.

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