Every 10 minutes ??

I found out on tv that Pepsi has a deal going with XBox where every 10 minutes someone can win a Xbox 360, or a Xbox 360 game. You are supposed to collect bottle caps and get the code entered in then pick a date and time you want to try to win.
The crazy thing is most of the times already have say 175 people that have entered that 10 minute duration.
I guess it's the luck of the draw.
I'd like to know how many entries have been made at the end of it all, and imagine how much pepsi that must have been drank.

I'll let you all know if I get lucky enough to win anything.

Anybody else think this game is overkill?
 

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