Slightly? What I meant to say is the product (the fan) will be discontinued.
I definitely understand your point, but Dyson really is known for quality products that are pretty pricey all-around. The cheapest upright vacuum they sell is $400 and they range all the way up to around $800 and people acutally buy them. Even their "hand-held" units - which I think are just glorified "Dust Busters" - start at $220. People seem to love their products, and according Forbes.com, Sir James Dyson (Founder of Dyson, obviously) is worth an estimated $1.0 Billion and is the world's 746th richest person, which tells me that people are indeed buying his "overpriced" appliances, and in high volume.
I agree with you, and most others in this thread, that the fan is grossly overpriced, but I think people out there would be and are willing to pay the price.
http://www.forbes.com/lists/2006/10/6BFC.html