Branding Matters -- Even When Searching

Just goes to show people buy anything branded if it's in their faces long enough. :dunno:

Web searchers who evaluated identical search-engine results overwhelmingly favored Yahoo! and Google, providing evidence that branding matters as much on the Internet as off, according to a Penn State study.

Premium Link Upgrade
 

Premium Content

This thread contains exclusive content for our premium community members.

What you're missing:
  • Full discussion and replies
  • Community interaction and voting
Already have an account?
✨ Unlock exclusive discussions and premium features
Premium Benefits:
Exclusive content • Priority support • Advanced features • Full thread access
Top