it's not ego-driven, but profit-driven. if your format becomes the standard then you can charge others licensing fees to use it. witness betamax vs VHS, or bluray vs HD-DVD. it's the same with everything else.
Yeah, and as we've seen with VHS, without competition, you eventually get eaten alive, business-wise.
I have nothing against competition, companies could offer their own versions of media players for said "standard" That keeps competition alive and gets rid of the confusion for consumers.
Something like iTunes from MagnaVox? I'm sorry - again, I'm no techy - I don't get how a company can release their own version of the "standard" if the standard becomes proprietary.
My point is why can't the industry as a whole settle on a standard MPEG4 format (for example) for video, then the third parties could all make their cute little players to meet that standard.
And please don't get me started on

ukey:Apple cuz that's a novel I'd write.
Industries may close wagons around a format
IF they believe consumers will continue buying. Consumers will do that only with an easy-to-use standard, which is why Apple wins this game a lot, I feel.
Whatever else they've done Apple can never turn me away since they virtually made film editing on the amateur level possible with iMovie, then improved it with FinalCut. Since 1997, I feel like I'm in the 70's, what with the combination of Sony and/or Canon cameras with Apple software.
I'm biased - sorry.
I wouldn't say that it's necessarily ego driven or profit driven. The key to the common person enjoying audio & video (av) on their computer is the ability of guys that are smarter than most of us to compress the raw data from the av source sufficiently so that it can be either stored on your local machine or streamed over the internet while still maintaining enough quality so that it is viewable. Just like other compression methods, such as zip and rar or jpg and gif, there are different ways that have been developed by different people to achieve what they think are the best results. If you put all the time and money into developing something, you're unlikely to use someone else's technology, especially if you think yours is better. In some cases, even when you know yours is not the best.
Amen.
Mmk, not to argue or anything, I do also believe in some form of competition, but not 10 different formats for the same general purpose. 2 I could live with. Perhaps even 3. But when it comes down to having to download players specifically just to play one format of video, thats where I say no.
Most of business history has shown that when the driver for the industry becomes selling, not innovating, controlling costs means we'd go from 10 or however many formats down to a few. Mostly, this happens, I think, because consumers become habitual. Once we get a dominant format, the others will need to overspend to reposition themselves, which will eventually become impossible for a few formats.