I've always wondered this, but is there a reason they don't give the horses any normal ****** or pet sounding names most of them are named something crazy?
The naming process is greatly controlled by The Jockey Club.
Breeders/owners of horses apply to that governing body for approval of chosen names.
The Jockey Club makes sure that, for instance, two different horses of the same era don't share the same name - whether that name be a complex one or a more simple one.
Races horses names often relate in some way to the names of their parents, grandparents or even great grandparents.
For instance, American Pharoah's ******'s name was Pioneer Of The Nile
some other rules regarding naming thoroughbreds:
Naming of [horses] is controlled by The Jockey Club and includes a number of conventions. Names may not consist of more than 18 letters (with spaces and punctuation marks counting as letters), contain initials such as C.O.D., F.O.B., etc., or end in "filly," "colt," "stud," "mare," "stallion," or any similar *****-related term. Names may also not end with a numerical designation such as "2nd" or "3rd," whether or not such a designation is spelled out. Names of persons may not be used unless written permission to use their names is on file (examples of such permission are actor Jack Klugman, whose namesake competed in the Kentucky Derby, and tennis star Chris Evert, whose namesake is in the National Museum of Racing and Hall of Fame). The names of "notorious" people may never be used, nor can namesakes of racetracks, races, or stable names. Trademarks and copyrighted names are similarly not allowed as are vulgar, obscene or offensive ones. The list also protects names of currently active horses as well as horses enrolled in the National Museum of Racing and Hall of Fame or other well-known horses, including winners of the Kentucky Derby, Preakness Stakes, Belmont Stakes, Jockey Club Gold Cup or Breeders' Cup events.
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