It didn't change hands... Playboy Enterprises still owns the intellectual rights to both websites, the Cyber Club and Playboy Plus ... it's just that Manwin Productions manages the daily operations of them. They did stop updating the Cyber Club in May 2012. Yes, Manwin of Brazzers and Mofos fame.
Manwin promotes it as Playboy Plus ... the main thing is that the Playboy Plus search engine needs to be vastly improved and it is a very slow process... for example, The problem with doing it that way .... they've had six months to experiment with it... by calling it "Playboy Plus' is that the search engine at playboy.com where Playboy Plus resides is totally deficient. If you do a Playmate search there, Patti McGuire (November 1976), Cathy St. George (August 1982), Karen Elaina Price (January 1981) and a few others... there's nothing up there for these ladies.
Playboy.com was originally designed and its original conceptual idea was to capture all the other areas of the magazine that were not in the pictorials; the comics of Little Annie Fannie, the ********* interviews, the other stories, some cutting edge stories, some in depth reporting, and other features like "living the Playboy lifestyle, etc. And only a few of the better known ladies to be featured on the site as "the Girls of Playboy." The Plus came much later.
Now, playboy.com also has many ads. Maybe too many? That means much of the space on the web pages is not being devoted to what it should be for --- the ladies of Playboy....
Patti McGuire, Cathy St. George, and Karen Elaina Price, among others are all there at the Playboy Cyberclub website. Also, the Playboy search engine, at the CyberClub.com website is very extensive. Maybe it's too extensive for people's tastes? For example, if you do a Pamela Anderson search - you get 57 pages worth. Though the first few pages are the useful ones.
Christie Hefner drew up the main designs at the CyberClub. (It contains all the ladies of Playboy.com, Every Playmate ever to appear in Playboy, most if not all of the models appearing in the magazine, many featured pictorials, all of the Cybergirls, the UK Cybergirls, and the many other niche PB sites: Playboy's Busty Babes, Playboy Girls, Playboy's Sexy Wives, Playboy's Fresh Faces, Playboy's All Naturals, Playboy's Student Bodies, and Women of Playboy; and then the Adult.com site, the Reality Gang sites and all the Club Jenna sites) That's quite alot of research material to look through.
Manwin will have to come to an working arrangement (as to which website will be the one to go to and the one they will need to ultimately endorse) - otherwise Playboy's loyal following of members will be showing their displeasure and that will ***** Manwin to eventually lose the contract if they do choose incorrectly. Yes, it's tough stuff to decide.