harley davidson announced they were moving some production overseas earlier this year before the tariffs were announced (nevermind took effect).
they have a declining and aging customer base.
old school cool only goes so far apparently.
In the media's zeal to whack Trump (and Harley's desire to hang this on someone other than management), this little tidbit was missed.

This plan has been in development for quite some time. Shifting production to a different continent in a manufacturing environment isn't something that happens overnight. Logistics planning alone takes months.
As far as Harley's customer base, you've touched on something rather ironic. Other than maybe a firearms company, I can't think of a company with a more conservative customer base than Harley. I mean, once the "a Harley for every Yuppie" days of the 80's were done, Harley has struggled with expanding its customer base in the U.S. They've tried to appeal to women fairly recently. But because of the macho image of Harley, appealing to women has brought about less of an appeal to middle aged men (its REAL customer base). These middle aged men, who fancy themselves as
weekend 1%'ers, don't want a "chick bike", any more than sports car guys my age want a "chick car". Now, you might find more than a few gay riders clubs and all women riders clubs, but the base is middle aged (and older) guys who can afford to spend $20 grand+ on a motorcycle (a weekend toy that allows them to dress up in leathers). And those guys tend to be much more conservative than the average person, IMO.
So anyway, I just found it kind of odd that Harley would be doing something that might alienate its base. Hell, it would be like Apple doing something that might **** off the LGBTQ(ABCDEFG) or feminist crowd - and Harley is even more tied to the right than Apple is to the left IMO.