What differences are there between frozen hamburgers?

I usually get budget to middle of the road frozen burgers. When I cook them at home I usually don't even put any topping on them, I just eat them like a steak.

So today I found soom rich-ass Wagyu (think Kobe Beef) burgers on clearance at my supermarket. The stuff is about 4x the cost of the stuff I usually get, but they marked it down 75% because the box was ripped. The meat is vacuum sealed so I figure at the same price as my regular stuff why not?

Go back and try it for dinner.
It tastes the same. Again, I don't put any topping or sauce (not even ketchup), so I'm just tasting the burger. I was promised a "refined buttery flavor and succulent texture". Ok, so I should have known that "texture" in a burger means nothing, but I really thought this would taste noticeably different.

Any of you gourmets with sophisticated palettes know what I'm supposed to taste differently? Or is it all the same?
 

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