Remember back after the Baltimore game last year, when answering a question Brady was stating how Baltimore should have "read the rule book" when they were complaining about the cheapness of New England's trick plays? Wow, karma's kind of a bitch. :1orglaugh
Too little too late should have happened right after the colts game.
I will say roger the dodger has gone nuts again the rule is in black and white $25000 fine???
The punishment isn't just for breaking the rule, it's also for the coverup and lying about it. If they had just come clean right away I don't know if they could have gotten anything other than a $25,000 fine, but they didn't. (They might still have gotten more considering a member of the organization actually sneaked into the official's room.) Under the rules that allows them to do pretty much what they feel is fair. Now whether it will hold up in arbitration is another thing. I sort of think the punishment is a little harsh. I would have probably went with a one or two game suspension.
I will say I don't think there is any reasonable way that Brady didn't know about this. He's played at multiple levels of the sport and has played with footballs there were properly inflated. Somebody that micromanages things like he does just has no way not to notice something like that, and the text messages between the other two people make it pretty clear what happened if one uses common sense. I also wouldn't be surprised at all if a lot more people in the organization knew about it other than him and the other two equipment people, but there is no proof of that.
I also don't buy the reasoning that this didn't have any impact on the game or wasn't a major competitive advantage as that's somewhat irrelevant. For one Brady seemed to think it wasn't irrelevant. Also, if somebody's blatantly breaking the rules in a sport there can't be lack of a reasonable punishment no matter how bad one thinks the rule is. You can't have a small number of people breaking them with impunity when everybody else has to follow them.