Playable flash drive

We don't have a techie section, so here goes.

Has anyone, while bouncing around on the internet stumbled upon a step by step method of formatting a flash drive so it plays like a DVD?
Menus, navigation and all that stuff?
I know they've rarely released some movies/TV shows on special edition flash drives. No idea how they managed the features though, since I haven't seen the results.

I have had a look myself, but the couple of results I've looked have been a bit contradictory.
 

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