Recently, a Consumerist tipster sent in an internal memo from Macy's explaining that the store was "flipping" 3.5 million inactive store accounts into Citibank Mastercards. The memo reads:
"Approximately 3.5 million inactive (24-48 months) Macy's accounts have been selected to "flip" to the Citibank Mastercard. That means the customer will be sent a Citibank Mastercard to replace their inactive Macy's card. "
The "flip," as they call it, was "opt-out"—which means that if you missed a recent letter from Macy's explaining that they were going to open a credit card for you, you can expect a Citibank Mastercard in the mail.
