Best Buy HDTV $9.99 ????

I heard on my local radio show that Best Buy had some HDTV's on their website for $9.99 because they put the decimal in the wrong place. I guess a lot of people ordered the TV, and the station said something about how Best Buy wasn't going to honor that price. Couldn't you get them for "False Advertising"?
I would imagine mistake or not, they would have to eat their losses. Has anybody else heard anything about this or had a similar experience?
 

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